Background
Name: Campbell Wilson
Birth Year: 1971
Age: 42
Nationality: New
Zealander, Permanent Resident of Singapore
Occupation: Chief
Executive Officer of Scoot
Early Life and Education
Campbell Wilson earns a Master of
Commerce (1st Class Honors) in Business Administration from the University
of Canterbury in New Zealand
Early Career
1996 – Joined SIA in
Auckland, held a Sales and Marketing position in New Zealand and Australia
2003 – SIA head office,
Network Revenue Management and Network planning department
2006 – Became the SIA’s
Vice President of Canada
2008 – SIA’s General
Manager, Hong Kong
2010 – SIA’s General
Manager, Japan
Career
Campbell has led
a total of 326 staff and oversees four 402-seats Boeing 777-200s, with an
average of 80% occupancy across its fast-growing 9 destinations. He wants to
create a travel experience that is fun, engaging and value for money. As a CEO,
he is responsible for creating a vision, setting direction, growth and
leadership of the newest airline.
Personal Life
After completing his
studies, Campbell backpacked in North America and Europe extensively before he
joins SIA. Since then, he is very passionate about travelling and continues to
indulge in other parts of the continent using different modes of transport. He
cycled in Italy and France, rafting the Grand Canyon, walked the Great Wall of
China and kayaking in New Zealand’s national parks.
Honours, Public Recognition and Milestones
LCC CEO of the Year 2013
– Campbell Wilson
Our Point of View
Type of Leader
Campbell is a
people-oriented leader as he takes out time to work with his front-line
employees. He was seen on Oct 8, TZ301 flying from Bangkok to Singapore. The
CEO donned in Scoot T-shirt and jeans, taking orders onboard a flight and
greeting passengers at the boarding gate. In this way, he could communicate
with his staffs to understand what they need to provide a better working
environment and at the same time providing excellent service too.
Leadership Qualities
Ms. Nicole Petersen, who
was his former Singapore Airlines colleague in Vancouver where he held the
position of vice-president for Canada, says:
"He takes his
responsibilities very seriously and is definitely hands-on but he is not overly
formal or officious and is personable, fun and open. Much like the brand image
of Scoot."
Campbell is a
leader who focuses a lot about their company vision – “Scootitude”. He shares
this vision to instill values in his team members. He also looks into the
short-term and long-term needs of the airline.
"My immediate
task is to establish a strong management team and we will be actively recruiting
to fill senior positions,” said Mr. Wilson.
"The airline plans
to eventually buy several Boeing 777-200ER planes, which can travel up to 13
hours, allowing Scoot to fly to Europe and Africa, he said. Scoot also plans
next year to hire about 52 pilots, 250 flight attendants and 40 ground staff
with what Wilson called "Scootitude." (Alex, 2011)
From the
above two statements, we could tell that Mr. Wilson is change sponsor as
he recognize the need for change because many people are shifting
towards low-budget carrier. Therefore, he has came up with operational planning
to meet the shifting demand and have set a appropriate time frame for achieving
it. This shows that he is well thought for the Scoot's future and plans
for contingency.
Communication
Through written
communication such as Facebook and AsiaOne News, he wrote a very long post to
address issues such as flight delay, improve communication, and service
recovery. In the AsiaOne article, he mentioned, "We'd also like to be
transparent about the issues that lead to the delays, lest it clarifies your
queries." In the article, he clearly explained in details the root cause
of the problem, process and outcome of the situation. This implies openness and we believe he does this to regain the trust of his passengers.
References
AsiaOne. (2013). Scoot CEO responds to
uproar over 11-hour delay . Retrieved July 3, 2013, from AsiaOne:
http://www.relax.com.sg/relax/news/1565080/Scoot_CEO_responds_to_uproar_over_11_hour_delay.html
Dude, D. (2013). Scoot Speaks- The man
with the Scootitude – our dear CEO, Campbell Wilson! Retrieved July 3,
2013, from Scoot Website: http://blog.flyscoot.com/?p=221
Kennedy, A. (2013). Singapore Airlines
unveils Scoot budget carrier. Retrieved July 3, 2013, from NBCnews.com:
http://www.nbcnews.com/id/45116125/ns/travel-news/t/singapore-airlines-unveils-scoot-budget-carrier/#.UdU-fflHJzJ
The Straits Times. (2013). Scoot CEO
Campbell Wilson sets scorching pace of growth for the budget airline, Travel
and Holiday, Singapore Guides and Articles. Retrieved July 3, 2013, from
STClassifieds:
http://articles.stclassifieds.sg/travel-and-holiday/scoot-ceo-campbell-wilson-sets-scorching-pace-of-growth-for-the-budget-airline/a/105728
Wilson, C. (2013). SIA Appoints CEO for
New Low-fare Airline. Retrieved July 3, 2013, from Scoot Website: http://www.flyscoot.com/index.php/en/pr02-sia-appoints-ceo-for-new-low-fare-airline.html
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